Why is my 20oz. plastic Coke bottle designed to outlast not only the delicious fluid it holds but me as well? Why are carpets, furniture, and even clothing made from and coated with dangerous chemicals? I honestly do not know. We have a socio-political system that seeks to be less bad not good. Tell me FDA/EPA, exactly what are the acceptable levels of mecury in the water supplies or carcinogens in my veggies?
William McDonough and Michael Braungart have devised a design concept called Cradle to Cradle. Briefly, the concept centers on the idea that products should be created with the express purpose of being recycled completely or discarded to biodegrade harmlessly. McDonough and Braungart have published a deeply interesting and enlightening book also called Cradle to Cradle.
Below is McDonough's talk at TED.com about the Cradle to Cradle concept for those interested.
William McDonough and Michael Braungart have devised a design concept called Cradle to Cradle. Briefly, the concept centers on the idea that products should be created with the express purpose of being recycled completely or discarded to biodegrade harmlessly. McDonough and Braungart have published a deeply interesting and enlightening book also called Cradle to Cradle.
Below is McDonough's talk at TED.com about the Cradle to Cradle concept for those interested.
.png)
1 comments:
Let me say that I am a huge (and I mean HUGE) Bill McDonough fan. As a grad student at American University, Cradle to Cradle was one of the first books we read. And it's amazing how quickly it ejects old arguments about reducing, reusing and recycling. As I was graduating, McDonough was recruited to to the design for the new School of International Service, of which I was apart. I can't wait to see the finished product. Thanks for this post!
Post a Comment